What you write should be inspirational to your readers. When they get finished reading what you wrote they should want to act in the manner you were directing them.
How do you achieve this you ask?
- Verbs - Make the reader do what you want by telling them to do it. Use verbs generously throughout the entire article.
- Numbers - Use a number to start your titles. It seems like it would not do much to improve your overall objective but, people love numbers for some reason. I have seen dramatic results from this technique and you should try the same.
- Colorful Adjectives or Adverbs. Ex. (wonderful, shocking, spectacular) need I say more?
How does your ad copy enlighten or shock readers and get them into motion?
Image - http://www.flickr.com/photos/carbonnyc
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